design of a good hotel

It wasn’t that long ago that most people
would describe a hotel by talking about
its location, or the level of service they
received during their last visit, or the
nice views of the beach or mountains
from their room. But in recent years, the
design of the hotel itself has been gaining
a great deal of attention both from customers
and from the press. More and
more hotels use design and style as a
way of differentiating themselves from
other properties or brands, and as a way
of attracting an affluent and socially
active clientele. This makes sense; hotels
want to generate word of mouth advertising
- “buzz” - in a crowded and very competitive
marketplace, and bold design is
one effective way to accomplish this.
Many hotel companies are following the
example of W Hotels (part of the
Starwood Hotel Group) by strongly
emphasizing unique and cutting-edge
design as a brand identifier.