Furniture IS Lifestyle

DEDON LAUNCHES “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

I love the new lifestyle advertising campaign that the Dutch company Dedon, a manufacturer of outdoor furnishings, has launched. You may have seen the ads for this Dedon campaign in some of the recent Design magazines - Dedon is selling their furniture as lifestyle. DEDON takes its collaboration with legendary American fashion photographer Bruce Weber to a next level with the publication of a new book Coming Home, a sumptuously produced, limited edition book. Building on themes that Weber developed for the current DEDON advertising campaign, Coming Home is an exploration into the meaning of home and the feelings we hold for it. Personal, poetic and eclectic, the book weaves together exclusive imagery by Bruce Weber with artwork and illustrations specially commissioned by the photographer. Watch the Dedon movie in large format here, or on YouTube here. The music and imagery are spectacular. The movie starts with a quote from the movie Out of Africa - the words of Denys Finch Hatton, played by Robert Redford: “I don’t want to live someone else’s idea of how to live.”

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER
A multilevel treehouse, a cast and crew of 60 people with legendary fashion photographer Bruce Weber keeping it all together.

When I first saw the Dedon ad campaign, by Bruce Webber I was mesmerized by it. Some people I have talked to just don’t get it.
After all Bruce Webber was the photographer for the controversial ad campaign for Calvin Klein in the 90’s, and
Webber also photographed a shirtless Chris Isaak in bed for a fashion spread in Rolling Stone.
Dedon says about Coming Home “…….it is an exploration into the meaning of home and the feelings we hold for it.”
I say that ‘Furniture IS Lifestyle’ and has as much of a message to say about how we live as Fashion does!

What do you think about ‘Lifestyle Advertising?’ Leave your comment here.